Potentially Double or Even Triple Your Conversion Rates

This is a guest post by Cameron Martel.

Discover the secrets employed by the most successful online marketers to potentially double or even triple your websites conversion rates quickly and easily!

Headlines like the one above are abound in nearly every medium available to marketers today: print, display, radio, television, and even the internet (surprise, surprise!). The fact of the matter is a simple one: they wouldn’t be used if they didn’t work.

This is a post that you can read and feel better knowing that the information in here can and will genuinely help you if you let it. In fact, most people respond better about something like this after they’ve read it a few times. In short, if you keep your mind open to the lessons within this post you will reap the rewards that stem from it.

This post is designed to help you learn the following:

The Basics of Writing for the Web – There are hundreds of websites online that will tell you how to do this, but in reality, many of them aren’t doing it effectively themselves. Learn the best practices that have been discovered through experience and discover how you can apply them for your benefit on your own websites!
How to Write Powerful and Compelling Headlines – Imagine being able to empower someone enough to convince them of your merit and value! Once someone believes in you there is opportunity for both profit and long-term partnerships!
How to Create and Reinforce an Emotional Appeal – Human beings are emotionally driven creatures. For many, the art of making the sale isn’t about the lowest price or the fanciest doo-dad. It’s about creating and building upon an emotional connection.

None of this may be rocket science, and you may already possess the information you need to effectively implement what is discussed in this post, but you can be assured knowing that this post is the very same document that hundreds (perhaps even thousands) have used to help propel their own success. Not only that, but you may discover your own unique and truly effective voice that will dramatically increase your profits online.

Through resources like this one, as well as the many authorative websites in the online marketing world (JonathanVolk.com, ShoeMoney.com, SEOmoz.org, etc.), thousands of people have increased the profitability of their online business. If this documpostent helps you please share it with others that they may benefit from it. After all, the greatest compliment you can give is a referral.

Enjoy!

Imagine being able to coerce your reader into reading all of your copy and have them clamouring for more!

There it is again – that headline doo-dad that adorns the header of so many advertisements and websites – and yet, once again, you’ve read it in its entirety. You will learn more about how and why in the next segment (“How to Write Powerful and Compelling Headlines”), but until then know this: the headline is just one (important) aspect of the copy displayed on a website. The rest of that copy – the introduction, the value proposition, and the close – are just as important in order to ensure high conversions and satisfied customers.

In fact, it’s so important that I’m going to ask you to read it again: the rest of your copy is just as important, if not more important, than your headline.

Whether you’re a webmaster, affiliate marketer, or just somebody looking to convince someone to do something, there are the same three universal laws that apply:

People respond best when they know their needs are paramount – If you think back to all the advertisements that have positively impacted you throughout your life there is likely to be one common denominator: the advertisements, in some way, enabled you to satisfy your need.

It might sound obvious, but it’s true. Think of when you’re hungry- doesn’t that juicy hamburger being displayed on the television look appetizing? Or how about when the snow starts to fall? Those snow tires sure look like a good idea, don’t they!

The point is this: people are varied and unique except for this one universal truth. If you aren’t sure if you believe this statement here is a challenge that will ratify this truth: the next time you meet someone make a point of remembering their name and repeating it back to them several times during your conversation. Watch their demeanour and mannerisms change towards you in a positive manner. You will see them respond favourably to you because you are addressing them with them in mind, not the opposite.

Conversely, if you require further proof, perform the opposite test: the next time you meet someone forget their name intentionally. Ask them repeatedly for it throughout the conversation. Watch as they start to dismiss you and pay attention to others. Can you blame them? You haven’t shown any interest in them… why would they show interest in you?

People respond best when they know that you are aiming to satisfy their needs.

Paragraphs are “out”, to-the-point messaging is “in” – This requires almost no explanation because you’re probably already nodding your head in agreement. Unlike a book, or even a PDF file displayed on your computer screen, websites display massive amounts of conflicting messages. People see a “wall of text” and they skim past it until they find a point that they take interest in.

The good news is that you can effectively combat this tendency by simply putting emphasis on your most important points. Not only are you likely to capture your readers attention longer, but the reader is much more likely to take what you say into consideration.

Always guide your readers by emphasizing the points you want them to remember.

Setting the right expectations lowers customer dissatisfaction and improves long term profitability – As an affiliate marketer you’ve probably run across the terms “lead scrubbing” and “lead shaving” before; businesses that sell products to consumers have to deal with the dreaded “return”; popular online destinations have to manage their users relationship with the website.

What does each different business model have in common? Customers, clients, and users. What do each of those things have? Expectations about the product or service they are interacting with.

There was a post on a popular internet marketing forum where a frustrated affiliate marketer, who was promoting a product using ClickBank, was seeking help for a problem they were facing. This particular affiliate was promoting a product that provided information on how to easily pass their drivers license road test on the first try. By all accounts it was a good product, so imagine the frustration of the affiliate who was experiencing a return rate of over 15%!

After reviewing the affiliate’s website, as well as the copy on the page that directly related to the product, several comments were made by the community. Most denounced ClickBank as a poor-quality affiliate network, and others chimed in commenting on the high-quality and reliability of ClickBank’s network. Not one of them addressed the real problem: the copy on the affiliate’s website failed to set the right expectations.

Finally, someone made a post about expectation setting and provided some suggestions about how this affiliate might accomplish this task. A follow-up post some six weeks later confirmed what you’re probably thinking right now: setting the right expectation not only increased the conversion rate, but it cut the return rate from 15% to 3%! Imagine the difference that made to the overall profitability of that affiliate!

Set the right expectations to gain the business – and trust – of your customers and users.

At the end of the day you must remember that the internet is a very impersonal medium. The people that visit your website(s) are all looking to have their need – be it a question, concern, purchasing decision, etc. – satisfied as quickly and easily as possible. Your job as an online marketer is to show your users that you can meet their needs and satisfy their expectations.

To summarize: