Google’s Plan To Make Up For All The Recent Bans

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Well, it seems that because of all the Google bans / Slaps recently, that Google has to make up that revenue some how!

Just think about all the extra revenue that they are missing out on. I know people who were spending tens of thousands every day in google that recently were banned. People spending MILLIONS of dollars a year and just got dropped like a red headed step child.

Of course in the scheme of things, tens of millions of dollars that Google is now missing out on from dropping these advertisers is really pittance compared to the $5.523 Billion that they make a quarter. That's ~$60,692,308 a day (head explodes).

So how does Google plan to make up for all the changes? Something we should be doing as internet marketers...

They're refining their landing pages!

In this case, they've updated two major aspects of their sites that I have seen.

In my opinion, these changes should increase revenue by a fraction of a percent. In this economy of scale, a fraction of a fraction of a percent is enough to make up for millions and tens of millions.

Changes to the Google Landing Pages

First, Youtube.

They recently have been putting more emphasis on the search. They did this by redesigning their front page ever so slightly to make the search bar a LOT more prominent and auto focused cursor as soon as you load the page.

(Auto focus = good tip, thanks Google)

[Youtube screenshots credit Techcrunch]

But why would they do this? Easy... They make money on search results now that they have their own in house advertising system.

One small design change equates to a TON of extra cash I'm willing to bet.

Google Search Changes

Have you noticed the change yet? Chances are, if you're on a widescreen monitor (which is what 90% of new monitors are), you've noticed.

This most recent change was moving the ads on Google search to not be right justified in their positioning. Instead, the ads are right justified up to a point but after a certain point are stuck, closer to the organic results, producing a higher CTR.

Now again, this CTR increase is going to be very small, but more clicks over billions of searches, equals money. A lot of money.

So, yes, even the big Google makes "landing page" changes. They realize the importance of optimizing your current traffic to make the optimal amount of money. As internet marketers, we can take a lot from this lesson.

Let's hope these changes help the ol' GOOG, the (by far) largest stock investment I have.

Notice any other changes? Post them here!

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