Facebook Lexicon

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Lexicon is a tool provided by Facebook that visualizes conversation trends on Facebook Walls. By utilizing this tool you can better target your ads. If you're trying to get an idea of good keywords to target for a certain ad you're putting up, Lexicon can be used as a vital tool to help you to not only get an idea of what kind of keywords are better than others, but also when to begin and end seasonal campaigns. The information made available with Lexicon can help you to build better campaigns and find the right keywords. Lexicon provides a few really good suggestions underneath the search box, and some other great examples can be seen here. I've also taken the liberty of providing a few below as well, just to get your mind rolling on the kind of potential this has.

Try out Lexicon here or learn more about it here. Of course, as nice as this is to have, things will get even better when the full version of the new Lexicon is released. Then you will easily be able to get even more valuable info such as the demographics that are using certain keywords and associated keywords.

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