Leading Affiliate Network

How to Track Keyword Level Conversions

Saturday, Apr 5th, 2008 by Jonathan Volk

Please note that the below post is a very SIMPLIFIED version of how to track keyword level conversions.

GOOGLE Adwords Required Changes:
In your adwords ad URL destination you add to the end:

?OVKEY={Keyword}

Yahoo Search Marketing Changes:
In your Yahoo Search Marketing Administration Tab, you can turn "tracking URL's" on. That's all you need to do.

Step 2.
On your landing page at the VERY start of the file (About < html >) add the following:

< ? (remove the space between the < and the ?) $keyword=$_GET['OVKEY']; ?>

Step 3.
Now on your affiliate link add a sub id like so:
http://jumplink.com/jump.php?sub=< ?=$keyword;?> (Again remove the space between the < and the ?)

Obviously you replace the jumplink.com with the jumplink of your affiliate network.

Now you can see in the reports of your affiliate network which keyword converted for you.

The benefit of tracking keywords is you're able to find more profitable keywords and ditch the ones you're losing money on.

Just a word of caution. If you're running a campaign doing more than $100 bucks per day, I HIGHLY Recommend you work on some method of encryption for your keyword data.

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