Be sure to apply to my favorite affiliate network, AzoogleAds.

5thApril

How to Track Keyword Level Conversions

Please note that the below post is a very SIMPLIFIED version of how to track keyword level conversions.

GOOGLE Adwords Required Changes:
In your adwords ad URL destination you add to the end:

?OVKEY={Keyword}

Yahoo Search Marketing Changes:
In your Yahoo Search Marketing Administration Tab, you can turn "tracking URL's" on. That's all you need to do.

Step 2.
On your landing page at the VERY start of the file (About < html >) add the following:

< ? (remove the space between the < and the ?) $keyword=$_GET['OVKEY']; ?>

Step 3.
Now on your affiliate link add a sub id like so:
http://jumplink.com/jump.php?sub=< ?=$keyword;?> (Again remove the space between the < and the ?)

Obviously you replace the jumplink.com with the jumplink of your affiliate network.

Now you can see in the reports of your affiliate network which keyword converted for you.

The benefit of tracking keywords is you're able to find more profitable keywords and ditch the ones you're losing money on.

Just a word of caution. If you're running a campaign doing more than $100 bucks per day, I HIGHLY Recommend you work on some method of encryption for your keyword data.

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7 Comments

James says 6th April @ 6:50

Good to know. Thanks

Nick says 6th April @ 8:45

Nice beginner info, however, it may not be the best idea to send your keywords directly to your affiliate network. I know a few AMs run their own campaigns on the side and I sure as hell wouldn’t want them knowing which keywords were making me the big bucks. A modified version of this code may be to store a hash of the keyword (md5($keyword):$keyword) into a file and then pass the hash as the subid (if length is an issue with the subids, there are plenty of other ways to do this). This way you know which keywords are converting and can later go back and compare them against you’re own table, but the networks won’t.

….It also may be useful if you’re sending traffic from slightly shady keywords (ie: brandnames, etc) >:o

Wes Mahler says 6th April @ 14:55

I’d actually run it on $_GET['OVRAW'] .

OVKEY is the “keyword in your kw list” but OVRAW is the ” raw keyword query the actual query the typed in”

ImagesAndWords says 7th April @ 7:51

What happened to my comment? :)

Jonathan Volk says 7th April @ 10:25

ImagesandWords: I removed them because they are inaccurate and misleading. The script actually does not protect your keywords and I didn’t want my visitors thinking they’re safe when they’re really not. :)

Thanks!
Jonathan

Hanson So says 21st April @ 23:32

This article talks about how to encrypt it. I really recommend you to read it. written by artarmon42
http://www.25x.us?vDXFzagZDr

Career Information says 21st July @ 21:00

Is there any information on how affiliate companies feel about this? Is this in compliance with the TOS.

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