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Be sure to check out my other posts on facebook advertising:
I have been getting the question, "How do I direct link when using facebook ads? Is it ok to direct link?"
What is Direct Linking?
First, for those that don't know, direct linking means you link your ads on facebook directly to your affiliate link and thus directly to the advertisers page. You do not link to a landing page you made in other words.
Best Way To Direct Link
First, Facebook has no problem with you direct linking to affiliate offers. It's not against TOS or anything. You should however know that direct linking is not always the best way. You should try both making your own landing page and direct linking to get best conversions.
The best way to direct link in facebook is pretty simple. You want to use a php redirect so that you always control the location of the ad. The problem with using a php redirect is many people do not know how to track subid's using them.
You will want to track you sub id's so you know what ads are profitable and which are not. Simple enough.
Setup Your PHP Redirect
- First you need a domain - it can be any domain, name means nothing in this case. It can even be laksdjflkasjdfkas.com! You pick.
- Next you need hosting. You can get it anywhere. Redirects are low load on the server, meaning just about any package you get will be able to handle it. Still, if you want a really good host, check out liquid web.
- After you've got all that setup, you will need to make your PHP redirect file. Here is an example of it.
You can copy this into notepad, save as index.php, and replace the url with your affiliate link. Make sure that the affiliate link ends with SUB= or the variable that equals sub id from your affiliate network. Leave ['sub'] the same no matter what the affiliate link is. - Now in your facebook ads you will link to your http://www.domain.com/index.php?sub=1234. Change the sub= to whatever you want to track each different ad.
- To see what converted, pull a SubId report from your affiliate network, and Bam, instant breakdown of what is working and what is not. Simple enough, right?
Now you should be all set to direct link with facebook.
Related Posts:
I was not aware that Facebook ads allowed direct linking. Many top advertising platforms simply do not allow this. That makes it very tempting to test the waters of facebook ads.
Would this be a simple replacement for Prosper202?
I don’t use prosper for FB campaigns without landing pages.
No need IMHO.
laksdjflkasjdfkas.com was not available.
New suggestions?
HAHA!
How about asdfasdfasdfasdfasdf.com? 
Very very funny, hahahahah
Lolzzz..well said Jon what about ahsheded.com?
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damit volk, delete that last comment.
Your blog gets worse with every post.
Oh I forgot! If I don’t include PPCBZ in all my posts, they auto suck. Or, even better if PPCBZ knows about the post already = auto suck.
Oh wait, I forgot, I have more subscribers than PPCBZ, although the world does revolve around PPCBZ.
Bwahahahaah! You sure don’t pull any punches, Jonathan! I like people who are blessed with a good sense of humour
I’ve been using the redirect with prosper just to get extra tracking on my clicks just to make sure the affiliate network doesn’t shave anything off
.
Alternatively you can use the htaccess file to do the redirect.
And if the network doesn’t allow advertising you can do a redirect which only redirect if the referrer is facebook, but such techniques are not whitehat, so use them at your own risk.
Jonathan, you said “You want to use a php redirect so that you always control the location of the ad.” I’m not sure what you mean… What’s wrong with putting your Clickbank link with tracking right into the Facebook ad?
I set this up (thx for the instructions), and then it occurred to me I could have just created the sub ids at my network when creating the links. What is the advantage of doing it the way you outline above?
I could be wrong but I believe the reason to do it the way Jonathon mentioned is that then you can use one redirect for multiple different ads on the same campaign. You can test different ads to see which is working better, with each sending a different subid into your redirect.
That is the way I understood it.
Thanks for letting us that facebook allows direct linking. This is what i didn’t know about facebook.
There are numerous opportunities for large companies to run branded Facebook campaigns but hopefully this article effectively outlined the four most popular types. While Facebook continues to adjust their offerings for brands, it is no longer optional for large companies to have a presence on the site.
Does facebook have any sort of quality score or do they let anyone advertise anything?
No quality score but they do reject ads (diet, etc.).
Cloak cloak cloakkkkk!
Did anyone had some kind of success direct linking on Facebook?
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