Nov 10 2009

How Personality Affects Your Business

  • (14) Comments. Got a say in it?
  • Published November 10th, 2009 in Business by Jonathan Volk
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There are many different personality types in this world. I've learned that part of business is dealing with those different personality types.

There are four main personality types and each communicate differently. Therefore in order to be most affective, talking to the person you're doing business with in a way that best allows you to communicate with them and their personality type is key.

Before you determine another person's personality, you must know what your dominate personality type is.

To do this, I use a chart such as this one (the best I could find), to determine my own personality.

Personally, I have melancholy as my primary trait and choleric as my secondary.

Knowing what personality traits others have can really help you to understand them better and ultimately be able to communicate better with them.

Now, I'm not saying that you should be doing this for everyone, but for closer business contacts, it can dramatically help you.

Here are some good tips on how you can deal with each personality type.

With Choleric people:

  • Build respect to avoid conflict
  • Focus on facts and ideas rather than the people
  • Have evidence to support your argument
  • Be quick, focused, and to the point
  • Ask what, not how
  • Talk about how problems will hinder accomplishments
  • Show them how they can succeed

With Sanguine people:

  • Be social and friendly with them, building the relationship
  • Listen to them talk about their ideas
  • Help them find ways to translate the talk into useful action
  • Don't spend much time on the details
  • Motivate them to follow through to complete tasks
  • Recognize their accomplishments

With Phlegmatic people:

  • Be genuinely interested in them as a person
  • Create a humane working environment for them
  • Give them time to adjust to change
  • Clearly define goals for them and provide ongoing support
  • Recognize and appreciate their achievements
  • Avoid hurry and pressure
  • Present new ideas carefully

With Melancholy people:

  • Warn them in time and generally avoid surprises
  • Be prepared. Don't ad-lib with them if you can
  • Be logical, accurate, and use clear data
  • Show how things fit into the bigger picture
  • Be specific in disagreement and focus on the facts
  • Be patient, persistent, and diplomatic

(This list was taken from a leadership class I am taking that I believe is based on William Moulton Marston's work from the 1920's.)

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14 Responses to “How Personality Affects Your Business”

  1. 1wtBlog says:

    Very Good Info Jon!
    One question – which one of those 4 would you consider yourself as? ;)

  2. Clarky says:

    Cool, People are not machines, so of course you have to consider the type of people’s personality. You have to learn how to talk to they, make them friends, it is called another art – social relationship :)

  3. Al says:

    nice info, I always like reading about this sort of stuff.

  4. Dave Doolin says:

    One last thing with the melancholy: once you have an agreement, get out of the way, or don’t be surprised if you get run over.

  5. Couldn’t agree with you more. Your approach to different clients would vary greatly according to their personalities that’s for sure.

    I deal with a lot of people every day and I constantly have to keep changing my tone of voice and pace at which I speak depending on what that person is like.

    In the end, no matter how you approach it, it’s all about making them happy, and keeping them in your business. Developing a lasting and rewarding relationship, much like any friend-to-friend relationship only with a more professional twist.

    The Affletic Afflete.

  6. Exactly, everybody has a different personality, and treating people different based on their personality is a big part of doing business. :-)

  7. vivian says:

    cool list, I believes in the fact that personality and their business should have some match factor, otherwise they will feel like running window application on Linux.

  8. Knowing how to deal with people differently is something everyone could use help with.

    For instance, managers who treat every subordinate with the same broad stroke will surely have some moving against them.

  9. Yep. An important part of dealing with people is learning what they are like so you can handle them in the best way

  10. I think its a very bing thing in life to have a great personality which can make you something different from others. Nice article to read how personality can affect into the business field.

  11. But you should be careful not to ‘label’ a person only to later find out (s)he doesn’t fit that label.

    What works better in my opinion is the use of NLP (neuro linguistic programming; use google ;) ), make rapport, get to know what’s important to them and always calibrate your communication to their reaction.

  12. Yes you definitely have to communicate differently based on the person’s personality. I don’t even know what those personality types mean though. So I guess I have some reading to do.

  13. [...] an introvert (for the most part), when something would go wrong in my business, I generally tried to figure it [...]

  14. [...] any given time some guy just standing in the corner on his iPhone. It's so easy (specially as an introvert) to want to not have to go up to people you may [...]

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