Don’t Forget To Negotiate

One of the most common mistakes of people just starting out in business (myself included) is not negotiating anything. Sometimes it can just be your personality, sometimes lack of experience, but not negotiating is something that happens so often.

Lets say for example that you hear back from affiliate network 123 and they say that your lead quality is not working out for them. Many of the people I know would simply accept the fact that their quality is not good and just stop promoting it.

But, the aggressive people will fight to keep the offer.

Here is the thing... It's way easier to keep the offer than to try to find a new one. Just like it's way easier to keep a customer than to get a new one.

So what can you do is negotiate. Negotiate lower payout, negotiate different targeting, add in negative kw's. Do whatever. Just don't sit there and take it. If you're willing to work for money, then chances are, you will end up making a good amount.

This also can apply to things such as lead cap. Many times an offer is capped and you as an individual will only be able to run a certain amount on an offer each day. You can negotiate in different ways to get more cap. Be creative in how you negotiate, give them the feeling like they're getting a better deal.

That leads me to my next point. You always want to try to negotiate giving the effect and feeling of being mutually beneficial. You want both parties to feel like they are getting a good deal.

Don't focus on what's in it for you when you negotiate. Always focus on what is in it for them. Make them an offer they can't refuse, IE making more money, etc.

So much of this business is being willing to negotiate. If there is a stopping point in my business or an offer, I always try to talk to those in charge (affiliate manager for example) in order to try to get it to work rather than just letting it all stop and moving onto the next project.