Using Videos To Your Advantage

This post is simple... Just watch this video to find out how videos can be used for your advantage in affiliate marketing.

Ok... so... have you gone crazy trying to click that video yet?

Well, don't worry! You're not crazy... it's fake. It's not an actual video (well it is but not a link to an actual video), just a simple screenshot of one.

What I did was take a screenshot of what looks to be a video that might interest my visitors (something tech driven) and linked it to saying how it could help them. Instant desire to play the video to see what gems might be hidden inside...

In this case, I linked to nothing at all but in other cases (IE Affiliate landing pages), you could link directly to your affiliate link of a product or service. This works specially well when the landing page you're promoting has a video on it as well (which is a bit rare still).

Sometimes in affiliate marketing tricks like this can help increase your CTR just that much more from your landing page to the offer.

It's simple and yet you'd be surprised how many people are going to click that image because they want to watch video.

BUT, that brings in another point. If your marketing the product or service that needs a bit more explanation (pretty much most things people are going to have to actually spend money to purchase), then this type of tactic might not be for your site.

This is mostly for those sites where you simply want to get the visitor from your page to the affiliate page ASAP. The type of offers you should check for are... lead generation, zip submits, email submits, etc.

It's all about being creative when you are marketing. This type of tactic is certainly not new, but still very effective.

I actually got the idea from TechCrunch. You can see the post where they do this here.

Whenever you see a bigger website doing something, it's generally because it works. So enjoy.