Apr 29 2008

Time Targeting

  • (5) Comments. Got a say in it?
  • Published April 29th, 2008 in Affiliate Marketing by Jonathan Volk
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Have you ever struggled to make a decent profit on a campaign?

If you're having trouble getting a decent profit, you can always take a look at the possibility of targeting your campaigns to the best time of day.

Let's take a campaign of ringtones for example. Let's say that ringtones convert really well on Friday all day but only as great at night time on weekdays.

You may get less traffic this way but if you're having issues being profitable, this should help you out.

One of the big problems affiliates have is wanting to make as much volume as possible no matter how much the profit cost.

Really, the main focus should be finding the perfect balance between profit and gross sales.

To time target your campaign in Google Adwords, click on your campaign and then click Edit Campaign Settings. Then under Advanced Options click Ad Scheduling. Simple as that. :)




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    • (5) Comments. Got a say in it?


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    5 Responses to “Time Targeting”

    1. MoneyBites says:

      Great tip, although it was one I knew and actually use a bit. The nice thing about it is it can be the factor that swings your campaign to a positive number :D

    2. Thanks for this great tip. I know a lot of people using google adwords don’t take any of this into consideration at all when marketing. Researching your conversion stats should help you find out a lot about how you can make more profit!

    3. NatrhanT says:

      Great idea Jonathan, do you have any suggestions on how to track what time of day the conversions come through – most cpa companies do not have this capability in their stats so I would assume you would have to put a time stamp on the subid?

    4. LP Creations says:

      I never actually thought of this, I’m trying to get back into the affiliate marketing side of things so I will keep this in mind.

      Thanks Jonathan.

    5. [...] Time Targeting – A great way to increase profit margins. [...]

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