Time Targeting

Tuesday, Apr 29th, 2008 by Jonathan Volk

Have you ever struggled to make a decent profit on a campaign?

If you're having trouble getting a decent profit, you can always take a look at the possibility of targeting your campaigns to the best time of day.

Let's take a campaign of ringtones for example. Let's say that ringtones convert really well on Friday all day but only as great at night time on weekdays.

You may get less traffic this way but if you're having issues being profitable, this should help you out.

One of the big problems affiliates have is wanting to make as much volume as possible no matter how much the profit cost.

Really, the main focus should be finding the perfect balance between profit and gross sales.

To time target your campaign in Google Adwords, click on your campaign and then click Edit Campaign Settings. Then under Advanced Options click Ad Scheduling. Simple as that. :)

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