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Of all the tips to increase your landing page conversion, this is one of the biggest ones that many people forget to do.
First off, let's look at a great example and see if you can spot what's so great about the landing page... 
We'll be looking at a slightly less traditional page than what most of us build, but it's a landing page none the less.
First the Ad. This ad is not your typical PPC Ad, but you can get the idea. This ad is located on Woot.com.
This ad in the top right is a link to Tigerdirect.com (an online electronic superstore). It reads "More Deals @ Tiger."
This landing page goes to THIS page.
You can see the landing page below as well:
Now, what do you suspect makes this landing page great?
Yes, there are great deals, but that's really that's not just the only thing...
See, when people click an Ad, they want to see the "solution" to what their trying to find. Essentially, it's the same with PPC. People are searching for a "solution." You want to explain that you have the solution to "X" as soon as possible to your visitors. This can generally be done in the form of a Headline or graphic that is above the fold.
So can you spot it on that page?
Let's try to get in the mind of a visitor.
A Woot.com visitor is looking for a great deal on electronics. Thus the ad is "Find more DEALS @ Tiger." Now the visitor reaches a page that say, "Welcome W00t Members!"
Even though this doesn't directly say, "You're going to get a great deal," it emphasizes the feeling of exclusivity. Since the Ad has already explained that we're going to get a deal, the need for it to be said again, isn't needed.
Think about if this page was just a generic page that was "Specials." This page was accessible by anyone on the site. I'd be willing to say that the conversions of the page would be much less even though I have no actual figures to go off of.
Many times we get into the habit of throwing keyword after keyword into adgroups with the same ads. Using the same principal you saw above, you need to instantly reassure the user that they are indeed going to get exactly what they were looking for.
And this, my friends, is exactly why you shouldn't have massive groups of keywords unless they're all answering one "question."
Doing so will increase conversions, profit, quality score, and overall happiness in life. 
Lastly, Vote McCain.
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Nice information, but enough already with your political views already. I know this is your blog and you don’t do this for profit, but your readers also don’t read your blog for your views on politics. If you think we care then why don’t you buy a domain like MCcaindoesitforme.com and put a link at the top of your page in the form of a Mccain head button.
HaHa! I love it. Still stirring the political pot. Nice.
Can’t vote for McCain – he picked an idiot as his running mate. In that moment he picked her, he was unvotable.
Another great post, Jon! Keep it up… It’s always refreshing to be subcribed to NON-fluff affiliate marketing blogs such as your own.
I appreciate your posts. Keep up the good work. I’ll be voting McCain
you had me until you said “Lastly, Vote McCain.”
Lord help us. Your only chance is the Bradley Affect.
I love that Woot.com landing page – I’m still trying to find the perfect landing page formula when I start PPC.
Can’t vote McCain? I bet we wouldn’t want to vote McCain if our ass was over in the forsaken desert than in our home making thousands a week.
That is great info, now how do you decide between just creating a landing page or a full site? Google is not liking affiliates that much and it is making it harder for them to get profitable campaigns, so it seems like making a full website is the best option right??