Be sure to apply to my favorite affiliate network, AzoogleAds.

Most of the time affiliate landing page websites don't really offer anything of value on their own website. The purpose of the website is to have the visitor move on to the advertisers website as quickly as possible to go make you some money.

Let's take a typical ringtone landing page for example...

(this is just a random page I pulled from google...always copy and paste the url... never click)

See, once the visitor gets to your website, the main purpose is for them to leave as quickly as possible. Once they click a carriers button, onto the next website they go. Here comes your payday...

The more I get into affiliate marketing though, the more I realize how quickly these type of websites are moving out of the picture and how actual quality websites are moving into the picture.

As you may know, the most recent Google Slap was geared towards many affiliates. Your job as an affiliate (specially if you got slapped) is to figure out what you think made your page get slapped? What was unique about the sites that didn't get slapped?

My opinion on this is that soon the actual sites we are making will have to offer something more of value to the visitor. This is why pages such as review pages and such are less likely to get slapped while a page that has a single offer on it is very likely to get slapped. Make sense?

That being said, I'd prepare now in your new campaigns to offer your visitors something of value, namely information. Take a little more time to research offers, actually find the ones that people are happy with.

These type of sites are actually better in a few aspects... For one, your quality score is going to be much better. Second, you're much more likely to be able to promte these type of offers using social book marketing because, again, you're offering something of value. Third, you just feel better doing it. :)

That's just my take on it though... Never know with google...

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11 Comments

Scott says 17th July @ 17:00

Great post Johny, good foresight.

Godaddy Coupons and Promo Codes says 17th July @ 18:31

As internet users get smarter we will need to try harder to impress them

Nicholas Chase says 17th July @ 18:40

Jonathan, Great post! I’m just in the process of creating my first ads, having joined PepperJam Network and Market Leverage just accepted me this morning. I also joined ClickBank and Kontera last night. I understand that if I create landing pages with rich content and information relevant to the ’searches’ keywords or phrases, that the likelyhood of a Google-slap can be somewhat minimized. Respectfully, Nicholas Chase - future Super Affiliate.

Jason says 17th July @ 23:11

I know exactly what you mean jon. But (Godaddy) I don’t think it has anything to do with users getting smarter- it is Google changing the playing field. They want to create a better search. How do they do that?- By bringing value to the market place in the form of highly relevant and valuable search results.

From an affiliate perspective it is another challenge to exceed Google’s req. But from a searcher’s/user’s perspective it is a good thing.

Dave Fitzpatrick says 18th July @ 7:46

At least Yahoo isn’t doing this. I am just starting out and I am direct linking and still getting good quality scores. I haven’t ventured into Adwords yet.

Mark Olsen says 18th July @ 9:29

I got my start in this business on sites that were not as valuable as I would have liked. The result was that over time each merchant would call me tell me to up the quality or else.
Like it or not merchants are always watching quality. This is especially visible when doing PPL programs. If the paid for leads don’t convert – its just money down the drain. On the PPC side – same thing – the merchants total up the numbers and if the clicks don’t add up to a good cpl – not good. CPM buys – one of two things here. If the buy is for branding value only – the merchant wants to brand in the right places (audience). If it is just another method of getting a click, lead and sale – same process as above.

To really add value in this world of online marketing you have to create a valuable - content based site. It shouldn’t take a Google Slap to tell us that. In the end there is not a written law on what valuable means – that’s up to the customers, and the numbers to decide.

I believe there’s some value in everything – a pass through landing page does serve its purpose but my belief is that the more value you provide the better for many reasons.

Am I off my rocker here?
(I am currently both an affiliate on a small scale and a Manager - in the past I was a lead generator/affiliate working on a very large scale)

Slayer says 18th July @ 11:49

I have seen a few ringtone sites turn this way - I recently noticed one - http://www.mobayou.com in the natural serps. Seems to be exactly what you are talking about.

wisdom says 19th July @ 22:55

Thanks for pointing this out, I was not aware this was the direction things are going in.

Tyler Dewitt says 20th July @ 15:52

Yea I agree I’m still trying to figure out why my affiliate page got slapped well I’m pretty sure I know why it got slapped, but now I’m trying to get it back to normal. I could always just change the domains and re-upload the index.html on another website, but I’m not going to do all that. Instead I added a navigation bar that has Home, About Us, Contact Us, Education Center, Resources, and etc.

I’m hoping that will get things back to normal, so I can get things back on the roll :).

m.dinesh says 21st July @ 8:54

Thank you for the great tips jonathn,
I dint know what affiliate marketing is till I visited your website.
I know that people are making good money out of affiliate marketing, but I was a big zero in the affiliate marketing concepts.

You are really giving great tips.

I have a question for you, If we advertise our product in google adwords or any advertising network.

What percentage of chance is there, that they buy our products.

Thank you.– Just learning the basics.

One Year Millionaire says 23rd July @ 10:26

the future of affiliate marketing… i think its going to move in a direction that will be both beneficial to publishers, advertisers and consumers… (hopefully ) lol

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