Before I get into any niche, I generally like to spend a day or so and research everything I can about the industry.
I'll always check Wikipedia, Ezine Articles, and other sources to see what exactly people are saying about the industry and what I need to know.
Often you'll find researching your industry can open your eyes up quite a bit to numerous advantages.
First, you'll realize how to sell to the target demographic better. The more you realize who uses the service, the better you'll be able to convert.
Next, you'll be able to create targeted sales pages geared towards multiple areas involving your product or service.
Lastly, you'll be able to discover keywords that you previously may not have thought of. Generally these keywords are going to be less competitive and can often be great income generators.
The benefits really go on and on but I will let you discover the rest! 
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Work Plus Faith says 10th May @ 8:35
Good info.
I’m reworking a campaign based on some research I should have done in the beginning. Also, like you said, I’ve found a few keywords I hadn’t thought of that I will be testing. Hopefully this will give me better results for this particular offer.