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29thApril

Remember to Check Your Competition

One very important task that a lot of affiliates forget to do is forget to check who their competition is in the search engines and to check often.

You'd be surprised how much you can learn simply by seeing what other people are doing. To do this, simply pick your main keywords and search in google. Instead of clicking the ads of others, copy and paste the display URL. I hate it when people click my ads so I try not to click others ads.

The downside to pay per click marketing is that eventually people will realize your making money if you run your ads for a prolonged period of time. Because of this, your ads can get copied by other PPCers.

Now when you check your ads and see that perhaps your ads got copied or someone is dominating you, you can take the action to keep yourself on top!

I find that when my ads get copied, they quickly loose some of the effectiveness. So when Ads get copied, make sure to change them up to something completely different. You might end up finding something that increases your CTR of your ad quite a bit!

If I see other affiliates promoting the same product as me that are way higher up than me than I try to figure out if they're doing something better than I am. How are they at a higher position?

Could they be bidding higher? Could they have a better CTR or better QS? I find what's different and try to make the corrections to make myself beat them in all aspects.

Hope that helps! :)

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5 Comments

Nick says 29th April @ 8:03

https://adwords.google.com/select/AdTargetingPreviewTool

Good way to check just the ad competition without running up your impressions :)

Hyder says 30th April @ 4:44

I guess it’s harder to check on others, or for others to check on you, when you are running only content network focused ads.

I’m experimenting with only content network now to see how I fare.

Franklin says 1st May @ 10:37

Hi Jonathan,

A campaign probably has many ad groups, and each ad group probably has at least 2 ads. And what if you have so many campaigns running? Then the task of manually checking your ads at the PPC engines (to see if they’re being copied) becomes extremely tedious and may be close to impossible. Do you really do it manually with all your ads, or do you have some sort of automation? If yes, could you give us more details please?

Thanks!

One Year Millionaire says 2nd May @ 0:45

I am still surprised that a lot of people who do online marketing don’t spend time to see what their main competition is doing…. if they are successful, then some things that they are doing could help you along as well!

LP Creations says 22nd May @ 4:47

I never had much luck trying to find what my competition are doing. Whenever I check I always get the big companies, say match.com if i was looking for dating.

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