Remember to Check Your Competition

One very important task that a lot of affiliates forget to do is forget to check who their competition is in the search engines and to check often.

You’d be surprised how much you can learn simply by seeing what other people are doing. To do this, simply pick your main keywords and search in google. Instead of clicking the ads of others, copy and paste the display URL. I hate it when people click my ads so I try not to click others ads.

The downside to pay per click marketing is that eventually people will realize your making money if you run your ads for a prolonged period of time. Because of this, your ads can get copied by other PPCers.

Now when you check your ads and see that perhaps your ads got copied or someone is dominating you, you can take the action to keep yourself on top!

I find that when my ads get copied, they quickly loose some of the effectiveness. So when Ads get copied, make sure to change them up to something completely different. You might end up finding something that increases your CTR of your ad quite a bit!

If I see other affiliates promoting the same product as me that are way higher up than me than I try to figure out if they’re doing something better than I am. How are they at a higher position?

Could they be bidding higher? Could they have a better CTR or better QS? I find what’s different and try to make the corrections to make myself beat them in all aspects.

Hope that helps!