Proven Basics Come Before Unproven Success Ideas

I was recently reading a book by Frank Damazio, the Pastor of Portland City Church, I came across a statement that really made sense in the affiliate marketing realm.

He said, "Proven basics come before unproven success ideas."

In affiliate marketing I often talk to people who have some great ideas on how to promote a campaign but are complaining about how they can't find success in affiliate marketing.

They're wanting to try off the wall keywords in hopes of finding more conversions when they can't get the normal keywords to work for them at all.

Get the basic keywords, the proven converters, down and converting before you try expanding into the unknown.

For example if you're promoting dating you'd want to try and get all the dating keywords down and converting before you start going into other areas. Sure you'll probably make a bit lower profit due to the competition but any income is better than none or even worse, losing money.

After you've found how to manage the basic keywords, expand into other keywords such as "Online meetups" and things like that.

It is more than ok to start a campaign out as a basic campaign and expand on it while it's running. I do it all the time.