My $3,500 Mistake

Last night I was rushing to get a campaign up and add to a current one. It was around 1 AM so I was doing it as fast as I could so that I could sleep and see the sweet benefit of hard work in the morning.

Well, I learned a hard lesson on why you shouldn’t rush…

First of all the campaign budget that I lost money on is $7,000 and normally I don’t come close to that budget… Well today I woke up and BAM $7,000 spent in adwords. I quickly login to azoogleads… $3,500.

CRAP! What happened I thought to myself… I check the new adgroup that I added last minute to find that one of the adgroups I added I accidentally set the bids to $45 instead of $0.45… Yup that’s right $45 dollars per click. OUCH.

So I was paying anywhere from $15 to $8 for keywords that I could probably get away with bidding $0.30 cents on for third position…

Yea. It sucked.

Mark this day as the biggest loss for me ever in one day, $3,500 lost.

It’s ok though, I’ll just have to make my profit margins increase in whatever way I can…