Be sure to apply to my favorite affiliate network, AzoogleAds.

11thJuly

My $3,500 Mistake

Last night I was rushing to get a campaign up and add to a current one. It was around 1 AM so I was doing it as fast as I could so that I could sleep and see the sweet benefit of hard work in the morning.

Well, I learned a hard lesson on why you shouldn't rush...

First of all the campaign budget that I lost money on is $7,000 and normally I don't come close to that budget... Well today I woke up and BAM $7,000 spent in adwords. I quickly login to azoogleads... $3,500.

CRAP! What happened I thought to myself... I check the new adgroup that I added last minute to find that one of the adgroups I added I accidentally set the bids to $45 instead of $0.45... Yup that's right $45 dollars per click. OUCH.

So I was paying anywhere from $15 to $8 for keywords that I could probably get away with bidding $0.30 cents on for third position...

Yea. It sucked.

Mark this day as the biggest loss for me ever in one day, $3,500 lost.

It's ok though, I'll just have to make my profit margins increase in whatever way I can...

No related posts.


Related Posts:

    No related posts.


Rate This Post:

1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 4 out of 5)
Loading ... Loading ...

5 Trackbacks/Pingbacks

26 Comments

Geordie says 11th July @ 10:39

Oh man, that’s happened to me a couple of times… If they’re all search clicks Goog will usually give you a credit if you’re considered a good advertiser. They’re pretty good about that. If they were content clicks, often they can refund a portion anyway.

Good luck man

Silla says 11th July @ 12:34

Ouch, that’s gotta hurt! Thanks for posting about it, now when I start using adwords I will be extra careful. I hope they give you a refund!

Sell Porn Make Money says 11th July @ 12:36

Yikes! That is some mistake… quick question for you Jonathon, and perhaps you won’t share… do you like to set up your PPC at a specific percentage of the payout? Yeah, I know trade secrets… but isn’t this the point of mmo blogs? Forgive me if it is listed somewhere else on your site. - T

Looking For a PPC company says 11th July @ 12:58

mental note: don’t let this dude manage my PPC campaigns.

nickycakes says 11th July @ 13:09

u-u-u-ULTRA COMBO

linuxhat says 11th July @ 16:22

at least you can ride the hopefully inflated CTRs for a few days

daaan belajar seo says 11th July @ 18:22

Oh thats bad mate, you have to do hard work now :)

Nick Throlson says 11th July @ 18:30

wow i lost 300 in one day couldnt live life loseing little over 3k you live and you learn!

KushMoney says 11th July @ 20:05

Talk about a reason for me to cry in the morning.

Good luck on making my back that money my friend.

Gadget says 11th July @ 23:25

Wow, it was an expensive learning experience…

Nadav says 12th July @ 1:50

Jonathan, that actually means that there was another bidder who was bidding just one cent less of what you’ve been charged. Pretty competitive keyword…

Linus Rylander says 12th July @ 5:01

Yep, your words were pretty accurate there - Ouch.

Get Rich With PPC Coach says 12th July @ 7:19

Ouch, that is a costly mistake due to a small typo. I’ve edited my campaigns after working long stints so many times. I think I might need to be more careful as well:)

Patrick says 12th July @ 7:55

Sorry about your loss. However, if I read your post correctly. The advertising cost would have cost you about $200/300 for an offer that generates $3500 in revenues in one night. That is remarkable. Wish I could peek over your shoulder. As one of the comments stated above, I’d call Google to see if you can recover some of that money. They should realize it was a mistake and give you a nice credit. Its all about keeping the customer happy! Especially a customer like you who pay them a ton of money daily.

Dena says 12th July @ 9:03

Wow, that sucks. I can’t imagine losing that much money in one night.

internet 4 money says 12th July @ 11:58

Ouch man!!!
What keyword did you get in?
May it became a HPK now, and its all because of you… :D

m.dinesh says 13th July @ 4:24

I am really sorry for you Jonathan,
I think it it will be a lesson for the future.
And doing mistakes is common, but this mistake brought you a huge loss.

Halim-Belajar SEO says 13th July @ 14:35

Oh, that sure a lot of money! I had use YSM that can limit our daily spending and not yet use adword. So adward cannot limit our spending yeah?

Affiliate Confession says 13th July @ 15:04

Ouch! I thought at one time you would get a message asking you if you intended to bid that high on anything over $10 per click?

JK Swopes says 13th July @ 15:09

WOW!! I can’t even imaging losing that much overnight, you super duper affiliate guys sure know how to party! lol :)

I’m sure you will bounce back!

Jonathan Volk says 14th July @ 14:10

@Affiliate Confession: Yea… HONESTLY, I am not sure how this happened. I don’t remember doing it but again it was late at night.. ;)

~Jony

Moneybites says 15th July @ 5:57

BAm, OUCH! sounds like that hurts..

Debby Phillips says 15th July @ 7:25

I hate learning lessons the hard way! You know you will always double check the bid price from now on! I am sure you will make it back quickly.

G says 15th July @ 18:30

Oh wow. Ouch.

Godaddy Coupons and Promo Codes says 17th July @ 18:33

Hey read this on dp too. That loss gotta hurt

wisdom says 19th July @ 23:15

That’s a lot to lose in one day.

Comments