In this next part on increasing landing page conversions I want to talk about capturing email leads.

When we add email capturing onto our landing pages, we automatically increase our chances of getting that person sold on the idea of purchasing our product or service.

Some Tips to Capture Emails:

• Offer an incentive to give their email. A free ebook (that you wrote), a free coupon, etc.
• Offer them helpful tips and advice.
• Offer a newsletter.

I've used all three successfully before but I find the best success comes from the first and second method.

As far as the service, I like to use Aweber.

So how effective is it to capture emails?
Well, email marketing really does help to capture some sales you would not have made previously. Just as an example, on one of my more successful campaigns, I've captured 4,258 emails that are double opt-in, ready to be sold to, leads.

Hope that encourages you to try it out.

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