How much should you bid on your keywords?!
When first starting in affiliate marketing, it can often be a scary and daunting task to know how much to bid.
The answer to this question was not really developed by me but a good friend and mentor to me. Essentially the idea is this. When starting a new affiliate campaign, you can talk to your affiliate manager and ask what the average eCPC is for search affiliates.
If the offer is run on email and search and web, the network wide eCPC is going to be way off so make sure to ask for the search eCPC average.
After getting this average, you can start your bids by bidding roughly 33% of the network wide eCPC average. Now if you even just get 33% CTR from your landing page to the offer page, you should be somewhat breaking even.
That being said, use this as a gauge to start getting traffic.
Next, comes the testing, number crunching and simple math. Really, once you understand your percentages and find how many people on average go to the offer and convert, it's a matter of using those numbers to find what your max bid can be before you lose money.
After you get this number, it's time to break it down to keyword levels. 
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