Higher Payout Is Not Always The Better Offer

A hugely common affiliate mistake is getting into the mindset that they should just try to find whatever offer in their niche that pays them the most amount per action.

Another common affiliate mistake that is more common by more experienced affiliate marketers is going off of the EPC. For those of you who do not know, EPC is essentially the dollar amount you earn for each customer you send to the advertisers landing page. So for example, if you send 100 visitors, 3 convert at $20, your EPC would be $0.60. So you get paid essentially $0.60 per visitor you send to the advertisers page.

The reason why you cannot trust the payout level is due to conversion rates. Some pages convert way better than others but will pay you less. So a $38 dollar payout may convert at 3% while a $32 dollar payout may convert at 8%. Thankfully you can test these type of things fairly easily.

Another great thing to get a gauge on the offers success is to ask your affiliate manager the conversion rate of the page. Many of the successful managers give this information knowing that this is what matters most.

The reason you cannot trust EPC is because networks vary. Some networks track ONLY unique visitors while others track every hit you get through your link. So, while you may have a high EPC in one network that is only tracking unique visitors, you might actually be making less due to the exclusion of a visitor vising multiple times.

So how can you track which offer is best?
When it comes down to the end of the day, what is the only thing that matters? Profit.

The return on your investment should be the main factor you look at when gauging the success of an offer.

While the other two things mentioned above are great indicators of where to start, don't allow yourself to fall into the trap of thinking you have the best offer without first making sure of it through hard evidence, cash money in your pocket.