Google Adwords About To Change The Rules

Many times in this industry it feels like as you get comfortable with how to play the game, they decide to change it up.

Well, this Saturday, adwords will be going offline for a few hours. This downtime is no doubt to change the system quality score over to a new improved scoring system.

The basics of this quality score update is that there will no longer be a "Inactive for search." Now every keyword will get traffic, although those who would normally be "inactive for search" will probably get one click a day or something crazy low.

Another huge update is the Quality score will no longer show minimum bids. Instead, they will show minimum front page bid.

This number is actually quite helpful as compared to the minimum bid. Basically you'll know exactly what you need to pay to get on the front page. Neat huh?

The last major update is that the quality score is supposedly calculated for every single search. The process is fairly complicated sounding and so I'll leave you to read about that on the google blog.

You can check out the whole article here.