Make Money Online With Affiliate Marketing

Section 7: The "Pregame" Pt. 2 - Know Your Demographics

Know Your Demographics
Before you begin starting to focus on one specific method of buying traffic, you should focus on the offer you have picked.

No matter what method you use to generate (buy) traffic, you should always start by thinking about who will be interested in the product or service you want to market.

While there are always going to be exceptions, there is usually going to be one main age group, sex, race, etc that buys (or is interested in) that product or service more than the others. Targeting this group gives you the best chance of finding success.

For example, if you’ve picked out a fashion offer, you should know that generally the demographic you will target is women. Sure, you can argue that there are some men that like fashion but a much larger percentage of women will be more likely to buy that fashion related… More specifically, women between the ages 18-49 are even more likely than women of other age ranges.

How Can You Determine Demographics?
There are some free tools that can help us to determine what demographic to target for each offer.

 

First there is Quantcast.com. This is my quick and easy method to do a preliminary search on the topic.

Go to Quantcast.com and enter the domain name of the offer. Let’s say you are going to promote jennycraig.com. Looking at Quantcast’s results for JennyCraig.com provides the following results:

As you can see the information that quantcast provides is very helpful in starting your campaigns.

You’ll see an index number next to each statistic. This index number is a comparison among the web average. Anything over 100 is above average for that demographic, under 100 is below average.

Another great tool to check out is the Google adplanner. Google Adplanner has a lot more in depth information and research capabilities but is a bit more complicated to use. Using the same method above (using the landing page / offer page URL).
http://www.google.com/adplanner

 

Other Ways To Find Demographic Data:

Another way to find who the target demographic is can be as simple as asking your affiliate manager or email contact. Often times the advertiser will know what demographic converts best and share this information with the affiliate network. While this is the most accurate way to find what converts best, the chances of the network having this type of information is not too common (yet).